Your brand dictates pretty much everything, so here are the essentials, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.

Here’s Tassia, co-founder and Marketing Lead of NSC, to tell us a bit more about what makes her tick.

Is your packaging design the most effective it can possibly be? Where can you improve? How can you improve?

Here’s Dean, packaging designer and #nudenotes creator, to tell us a bit more about what makes him tick.

One of the best graphic designers we’ve ever met!

Here’s Kim Morris, designer and print-maker extraordinaire, to tell us a bit more about what makes her tick.

Email marketing can be great, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.

There’s no denying it: we bloody love Christmas.

Our favourite books that we’ve found both practically useful and inspirational for designers and creative business owners.

Why are marketers still using age, gender and marital status to segment their data and quantify success? This is not target marketing. This is lazy.

Another recommendation from The Futur, and a book every business owner should read.

The look and feel of NSC.

We’re Night Sky Creative, and we’re here to help you get everything you need to be a success.

Such a useful book for those looking to build a brand from scratch or rebrand an existing business.

And oldie but a goodie.