booknotes: Creative Strategy and the Business of Design, Part 3

booknotes
Written By Night Sky Creative

Core key business terms and definitions.

More key business terms to help you understand the business of design.

This spread covers: metrics, features and benefits, the purchase funnel, positioning statement, and marketing allowable.

A couple of hugely important takeaways:

  • If you can’t measure it, you can’t improve it

  • Features tell, benefits sell

Buy Creative Strategy and the Business of Design here.

Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

#nightskycreative

https://www.nightskycreative.org/
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booknotes: Creative Strategy and the Business of Design, Part 4
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booknotes: Creative Strategy and the Business of Design, Part 2