booknotes: Creative Strategy and the Business of Design, Part 4

Last of the key business terms and definitions.

Even more useful business terms and definitions, like scenario analysis, creative strategy framework, and brand activation.

Now we have some language to work with, it’s time to ‘emerge from the cocoon’ and turn these words into inspiration.

It’s time to discover how to apply these into out everyday working - it’s important to remember that different companies may use these concepts but call the by a different name.

Buy Creative Strategy and the Business of Design here.