booknotes: Creative Strategy and the Business of Design, Part 2

Know your key business terms.

In this spread of notes, we explore the common business terms we all need to know, or think we know.

Terms covered include: insight, differentiation, segmentation, and Maslow’s hierarchy of needs - all fundamental business terms.

It’s great to get a new perspective on these must-know business principles.

I particularly loved this quote:

"Strong insights inspired by research inspire strong concepts.
Strong concepts inspire relevant and compelling creative work.
Relevant and compelling creative work wins clients and new business."

Buy Creative Strategy and the Business of Design here.