booknotes: Creative Strategy and the Business of Design, Part 1

Why do we need inject strategy into creativity?

As Thomas John Watson Jr, former Chairman and CEO of IBM once said:
”good design is good business”

Injecting creativity into the start of the business discussion boosts the success of the eventual outcome.

In today’s market, it’s not enough to sell a product or service - you need to engage with your consumers and build authentic relationships with them.

The most effective way to do this is to combine creative and business thinking into a single seamless solution.

The first step in achieving this synergy is to understand the language of business.

You need to communicate in the rational language of business as well as the emotional language of design.

Buy Creative Strategy and the Business of Design here.