Creative Strategy and the Business of Design, Part 17

What Should Be Included in a Creative Brief? Part 2

Loved reading about the four fundamental elements of the briefing process:
1. Communicate objectives
2. Brand Essence
3. Consumer Profile
4. Consumer relationship with the brand

How hard can it be, right?

Very.

But it will be worth it...

Constructing a thorough brief takes time, but it provides guiding parameters which focus the creativity toward a set goal.

This is turn reduces the time wasted on dead-end creative exploration.

The end goal of your briefing process should be to create and maintain a synergy between strategy and creativity.

This synergy is the most successful way to true creative genius.

To do this, you must have a good understanding of these four fundamental principles, and be able to communicate them clearly.

Buy Creative Strategy and the Business of Design here.

Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

#nightskycreative

https://www.nightskycreative.org/
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Creative Strategy and the Business of Design, Part 18

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Creative Strategy and the Business of Design, Part 16