Creative Strategy and the Business of Design, Part 18

booknotes
Written By Night Sky Creative

How to Use Empathy and Story to Reach Consumers?

We all love a good story, but few of us see it as a tool for successful branding.

It can be a highly effective tool to take a complex brand system and distill it down into a story full of villains and heroes.

Using storytelling tools helps you align strategy and creative teams enabling them to work together towards that happy ending at the end of those classic stories we all know and love.

These stories can be used to understand the consumer, and to make it easier for the consumer to understand your brand.

Your story should reflect the needs, wants and desires of the your consumer, and how your brand solves their key problem.

Buy Creative Strategy and the Business of Design here.

Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

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https://www.nightskycreative.org/
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Creative Strategy and the Business of Design, Part 19
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Creative Strategy and the Business of Design, Part 17