Creative Strategy and the Business of Design, Part 16

What Should Be Included in a Creative Brief? Part 1

Now we’ve established the importance of a brief within a creative project, Douglas explores the elements of a good creative brief.

This spread of nudenotes shows the first eight of eleven questions that every creative brief should answer.

As mentioned in the book:

"The brief is where the specifics of the previous chapters come together. When sitting down to write a brief, you'll need a clearly defined goal or goals, a narrowly defined target, and some insight into what the target wants"

If you want a happy and effective creative team, you need to feed them good concise and compelling briefs.

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