booknotes: Creative Strategy and the Business of Design, Part 11

Gettin’ Knee Deep in Creative Strategy Framework

These nudenotes offer ways to organise your data to fill your own Creative Strategy Framework to provide clarity, increase inspiration and reduce risk.

This then enables you to take creative, calculated risks whilst keeping on strategy.

I’m particularly pleased that I managed to get in a geeky reference to Star Wars in this one:

Become a Design Jedi:
Order leads to clarity.
Clarity leads to inspiration.
Inspiration leads to solutions.

Even if you don’t use this framework in your project, these best practices offer handy insights on how to get more clarity from your clients, so you can create a comprehensive brief, and build better research to focus your ideas towards your project goals.

Buy Creative Strategy and the Business of Design here.