booknotes: Creative Strategy and the Business of Design, Part 12

The Creative Strategy Framework

This spread of notes explores the details of the Creative Strategy Framework and how it allows you to play detective, organising and extracting insights.

It helps you to fill in the missing parts, remove all the irrelevant stuff and reduce information overload.

As Douglas says:
"[it] helps begin the process of developing relevant solutions that are on brand, on strategy, and on message."

The Creative Strategy Framework will become your design bible.

Buy Creative Strategy and the Business of Design here.