The 8 Commodity Brand Traits and Their Commandments.

Number 2, Belief and number 3 Cause... Some awesome insights in here.
Loads of techniques and ideas I can work into my daily work building stronger brands and making awesome packaging solutions

Buy the book here.

For a great introduction to Fabian and his book check out this video:

You can download a high resolution PDF of all my book notes from Fabian’s website.