booknotes: Bigger Than This, Part 4

booknotes
Written By Night Sky Creative

The 8 Commodity Brand Traits and Their Commandments.

Number 1 Story... when background story is bigger than the product.

Storytelling is a massive part of design. Using it to communicate brands, products and services can be a powerful tool its is able to stitch various elements together to create a unique experience for its audience.

"Stories must exemplify the brand in action and influenced the way the organisation works"
-Charles Revson

Buy the book here.

For a great introduction to Fabian and his book check out this video:

You can download a high resolution PDF of all my book notes from Fabian’s website.

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Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

#nightskycreative

https://www.nightskycreative.org/
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booknotes: Bigger Than This, Part 5
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booknotes: Bigger Than This, Part 3