booknotes: Bigger Than This, Part 6
The 8 Commodity Brand Traits and Their Commandments.
Number 4, Heritage and number 5 Delight... Some awesome insights in here.
Loved learning about possibilities of injecting delight in brand design.
Buy the book here.
For a great introduction to Fabian and his book check out this video:
You can download a high resolution PDF of all my book notes from Fabian’s website.