booknotes: Bigger Than This, Part 5
The 8 Commodity Brand Traits and Their Commandments.
Number 2, Belief and number 3 Cause... Some awesome insights in here.
Loads of techniques and ideas I can work into my daily work building stronger brands and making awesome packaging solutions
Buy the book here.
For a great introduction to Fabian and his book check out this video:
You can download a high resolution PDF of all my book notes from Fabian’s website.