Our Christmas tree is lit up and decorated, our festive candles are burning, and Home Alone is on the telly... The festive period is upon us! But how do you effectively market your products over the festive holidays?
Read MorePsychology of Marketing
All marketers need to be empathetic, understanding their audience’s problems and how their product can help solve those problems. However, there are some ways to ‘hack’ this empathy with psychological ‘tricks’ to get inside the minds of your consumers.
Read MoreCopywriting Basics
Copywriting is a skill that’s in high demand – marketers, copywriters, bloggers, business owners, designers…
Everyone needs, at the very least, a general understanding of what makes good copy.
There’s been a massive focus on SEO and content creation over the past few years, and it’s not looking to stop any time soon.
So it’s worth checking these copywriting tips, even if you’re a seasoned pro, to make sure that you’re getting the most out of your copy.
Read MoreMaking Your Marketing Inclusive
‘Exclusive’ is a word often used in marketing, to promote deals, offers and products not available to a company’s full audience.
Exclusivity can be effective in increasing sales and targeting audiences with specific messaging, but it can be a brand-destroyer.
Although marketing is all about providing a solution to a customer’s problem, we, as marketers, need to make sure the customer’s problem that we’re identifying as ‘solvable’ is not rooted in a form of oppression.
Read MoreCreative Cringe: Marketing Edition
Fellow marketers, gather ‘round.
Every day, we come across things in ourprofessional roles that make us cringe – some things you may not even notice anymore, and others might make you grit your teethand your whole body tense up.
In this article, I’ll list my top six cringe-inducing things that drive me crazy as amarketer, that I’m sure you’ve experiencedin one way or another.
NSC's Top 8 Articles of 2019
2019 is coming to a close, and 2020 is creeping closer round the corner.
It’s the perfect time for creatives around the galaxy to take stock and build their knowledge, to step into the new decade with confidence and novel ideas.
Read MoreOrganising Your Marketing
Marketers and business owners: how organised is your marketing, really?
Do you feel as though you’re in control of your marketing, or has your marketing overgrown and gone rabid, wild, wont to its own desires?
Don’t panic, I’ll cover everything you need to get on top of your marketing.
Read MoreGauge Your Engagements & Monitor Your Metrics
The only way to know whether your business is successful is by monitoring your metrics.
What are metrics?
Read on to find out…
Read MoreHow to Defeat Creative Block
Do you often feel stumped?
Have trouble coming up with ideas?
You would probably call this Creative Block.
The seemingly ever looming monster, that seems ready to strike at any point. Looking around any creative industry and we see the victims of this vicious titan everywhere.
Or do we?
Do we really believe in this myth… this legend… this monster?
Read MoreKey Performance Indicators 101
‘KPI’ is a phrase that’s thrown around a lot in business.
But what does it actually mean?
The official Oxford English Dictionary definition is “A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.”.
Reading time: 6 minutes
Read MoreSustainable Marketing
Being more environmentally aware is important to a lot of us now, and I think it's something that we should all focus on improving as much as we can. Even little changes can make a difference.
Reading time: 10 mins
Read MoreNetworking for Introverted Entrepreneurs
Like it or loathe it, networking is necessary for your business to thrive.
The more people you know, and the more people that know about your business, the more brand awareness and professional authority you'll have, and the more sales you'll make.
Simple, right?
Reading time: 3 mins
Read MoreBeat the Competition
You need to know who your competition is, to know what you’re up against. To know why your customers might go elsewhere. It’s one of the grim sides of marketing that some people forget about, but it’s necessary in order to be successful.
Reading time: 2 mins
Read MoreInside Out: Internal Marketing
A company whose employees don’t believe in the brand, or whose actions don’t reflect the brand values, especially when communicating with customers or shareholders, can be damaging. So how do you get your employees to be brand ambassadors?
Reading time: 5 mins
Read MoreBrand Building: The Basics
Your brand dictates pretty much everything, so we’re going to run through it all, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.
Reading time: 2 mins
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