Our Christmas tree is lit up and decorated, our festive candles are burning, and Home Alone is on the telly... The festive period is upon us! But how do you effectively market your products over the festive holidays?
Read Morenudenotes on Building a Brand
Hosted by The Futur's very own design and branding gurus, Ben Burns and Matthew Encina, the series documents every step of the process in an honest and insightful way.
It’s a must-watch for anyone keen on building their own brand in the creative industry.
In this article, I’m going to share my nudenotes on this video series, complete with my key takeaways, plus a sprinkling of my insights.
Read MoreKey Performance Indicators 101
‘KPI’ is a phrase that’s thrown around a lot in business.
But what does it actually mean?
The official Oxford English Dictionary definition is “A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.”.
Reading time: 6 minutes
Read MoreDisney Business Wisdom
Alright, I’ll admit it: I’m a Millennial, and I love Disney. In true NSC fashion, I’ve discovered that there are some surprisingly useful hints and tips for creatives nestled beneath those Mickey Mouse ears.
Reading time: 12 mins
Read MoreSustainable Marketing
Being more environmentally aware is important to a lot of us now, and I think it's something that we should all focus on improving as much as we can. Even little changes can make a difference.
Reading time: 10 mins
Read MoreCreating a Personal Brand
In the world of sports, standing out and developing your personal brand is necessary to stand out from the rest in a highly competitive environment. Not only do you need to be unique, but you also need to prove your results to attract sponsors, teams, and events, and to be that inspirational role model to your audience.
Reading time: 5 mins
Read More15 Lessons Game of Thrones Can Teach Us About Branding
As avid fans of GoT, and because we take our branding and marketing inspiration from everywhere, we’ve spent hours discussing storylines, character development, and the various themes and metaphors.
Looking back over the past eight seasons, we noticed, buried beneath the rubble of King’s Landing, something interesting and unexpected… Lessons in branding.
Reading time: 13 mins
Read More18 Social Media Tips for Small Businesses
It seems like the whole world is on some form of social media. There’s actually around 3 billion social media users, so it’s not quite the whole world, but it’s a bloody big chunk.
So your business needs to be on social media.
Reading time: 12 mins
Read MoreInside Out: Internal Marketing
A company whose employees don’t believe in the brand, or whose actions don’t reflect the brand values, especially when communicating with customers or shareholders, can be damaging. So how do you get your employees to be brand ambassadors?
Reading time: 5 mins
Read MoreBrand Building: The Basics
Your brand dictates pretty much everything, so we’re going to run through it all, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.
Reading time: 2 mins
Read MoreNSC’s Top 5 Books for Creative Entrepreneurs
We’re all about developing our knowledge here at NSC, and we love a good book. So I’ve compiled a list of my favourite books that I’ve found both practically useful and inspirational in my design work.
Reading time: 1 min
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