Because you’re not a good marketer if you don’t understand the inner machinations of your target audience.

I’ve made mistakes, found some brilliant marketing strategies and activities, and smashed event targets.

Even box-office hit movies can hold key marketing lessons. We promise, it’s not an excuse to re-watch our favourites…

There were just under 1 million news stories on video marketing – and a staggering 4.5 billion results overall. But where do you start?

Long story short, you need your customers to keep coming back – that’s where your profit is.

Everyone needs, at the very least, a general understanding of what makes good copy.

Exclusivity can be effective in increasing sales and targeting audiences with specific messaging, but it can be a brand-destroyer.

I’ve taken the perfect picture. And I freeze… I can’t post it.

“Marketing is sales, isn’t it?”

Graphic designer, videographer, photographer, product manager, salesperson, customer service agent, social media manager, content writer, copywriter, influence manager…

2019 is coming to a close, and 2020 is creeping closer round the corner.

Nerve-wracking? Yes. Successful? Potentially.

Inspiration is the step before motivation; motivation gets you moving, inspiration gives you ideas and sparks your creativity.

Because there’s no success unless you can quantify it.

UX can be mind-bogglingly broad, covering every single interaction with your brand that your customer experiences.

Forgive me, for I have sinned. Seven years ago, I thought Comic Sans was a good font.

USP (unique selling point) is a term that’s used a lot in marketing and sales. But what does it actually mean?

If you want your business to truly succeed in the 21st century, you need a website.

“Crazy is doing the same thing time and time again, and expecting different results.”

Unless you’ve been living under a rock, you might have heard about the rise of video marketing online.