The Customer Experience Lifecycle

Inspired by an article from CMS Wire

When does a customer become a customer?

The customer experience doesn't start and end with a purchase.

Customer experience is how customers perceive their interaction with your brand or business. .

Your brand is only ever as good as your customer FEELS about it!

Designers have a massive opportunity to craft the best experiences for their customers.

This can be at any one of these six steps on the road map.

As a packaging designer, I work hard to make sure that my solutions make a great impression.

I do this by crafting compelling stories, weaving in brand Easter eggs and ensuring my packaging is intuitive to use.

These little details add to the overall experience, increasing perceived value and moving closer to a loyal customer.

What techniques do you use to create loyal customers?