Storytelling vs. Corporate Speak

Inspired by an infographic from businessofstory.com

How much do you hate corporate speak?
That's a lot of raised hands!

I can't say it any better than they have on Business of Story:
"It's not rocket science. It's brain science. Storytelling is how we're hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journey's, your info lists into lore, and your stats into stories."

I hate pointless corporate speak.

It can alienate your clients and your team, making those not in the know feel uneducated and it puts them on edge.

If you can't communicate your ideas in basic language, you probably don't know enough about the terms themselves.

Shift your mindset from rational language of corporate speak to the emotional language of storytelling, and watch how your work begins to resonate more with your clients and customers.