Lack of Visual Hierarchy

Inspired by an Instagram post created by @lefthandeddesigners which I discovered on @ojasguides.design.

Something 'off' with your design?

80% of the time it's because of an issue with your visual hierarchy!

Visual hierarchy means structuring the information in a way to that is easy and convenient for the consumer to take in, ordering it by how important it is.

There are 5 main ways to improve your visual hierarchy:
Size
Colour
Contrast
White Space
Texture

Go check out their feeds for more awesome design tips and tricks - there are a lot of good insights and knowledge to be digested! Yummy!

Having designed a tonne of packaging over the years, I know visual hierarchy is key to a successful design!

Knowing how to amplify your core messaging without compromising on the styling can be a challenge, but it's worth every second when you nail it!

Bonus tip from me...

To create a clear hierarchy of information, it is best to gather a list of all the information needed to be included on your packaging, then rank them from most to least important.

During the design process, this allows you to prioritise them, so you can focus your design on the elements that truly matter to your potential consumers.

Say it once, say it with power, say it in the least amount of words.

Once you have done this a few times, you'll get a feel for what is important for consumers to know, and can just do it instinctually...

...BUT, it's always good to check in with the brief and client to ensure you're aligned - before you start the real work.

Remember, one degree off in the beginning of your journey can result in you ending up miles off course!

What are your top tips for visual hierarchy?
Let me know in the comments.

Stay tuned for more of my favourite IG posts and accounts in the future.

Interested in making your own IG to nudenotes transformation?
Check out my blog article about just that. A foolproof 4-step process.