Creative Strategy and the Business of Design, Part 21

Do You Struggle Presenting Your Creative Work?

I don’t know about you, but I genuinely find it interesting to work across both business and creative barriers.

As Douglas says, "gone are the days of creativity for creativity's sake" - and I definitely agree!

Ideas only have true value in business when they have measurable outcomes which provide a solution to a business problem.

As I mentioned earlier, metrics are everything.

You can’t know what success is unless you have a quantifiable metric to measure it.

Presenting creative work too often relies on subjective language, but by folding the language of business into to your presentation, you can re-frame the critique in a presentation from subjective to objective.

This empowers you to better justify your creative decisions.

Solving problems through design is what I love to do, and I realise now that solving the problem is the easy part.

Presenting that solution in a clear and concise way, so that the work does all the convincing - that's the tricky part.

I know that the lessons learned in these nudenotes will help improve my ability to do just that.

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