Creative Strategy and the Business of Design, Part 20

Make a Sale without Selling and Overcome Brand Barriers.

Over the previous 19 spreads, we’ve been through all the various elements of the a creative project.

Now it's time to put it all together and talk about your ideas in the best possible way, to ensure your concept is the one that gets used.

It’s time to talk about pitching and presenting.

Presenting my ideas so they resonate with my peers and clients is something I always think long and hard about.

It’s something I still struggle with today, but, as Douglas says, “practice makes presentable”.

Presenting and pitching is something that I know a lot of us are afraid of, but Douglas breaks it down so it’s manageable and a simple process for us to follow.

Buy Creative Strategy and the Business of Design here.