8 Tips Before You Start Your Brand Journey

Inspired by an Infographic I discovered by @beingdigital2020.

Are you ready for your brand journey?

Branding is way more than just a logo, or a cool colour palette, or the latest on trend font pairing.

Branding is the gut feeling you have about a company or it's products, and it goes far deeper than the surface level visuals.

I've been developing a lot of brand style guides recently, and I find myself spending more and more tip in the set-up to the visual work rather than on it.

It's about laying a strong foundation that everything else sits on, without that you're just a wobbly mess!

I found this list from Being Digital super helpful as a snapshot reminder of all the things I need to do BEFORE I start the brand development.

Go check out their feed for more tips on how to make your brand soar, plus they've got some great insights on marketing, design thinking and graphic design too.

What are your branding top tips?
Let me know in the comments below.

I like to sometimes flip the research questions from positive to negative. For example, "what we are / want to be" to "what we are not / not want to be" - sometimes setting this kind of boundaries are more informative than the positive.

There is just something about being 'negative' makes everyone more objective during the research stage of the branding project.