2019 is coming to a close, and 2020 is creeping closer round the corner.
It’s the perfect time for creatives around the galaxy to take stock and build their knowledge, to step into the new decade with confidence and novel ideas.
Read More2019 is coming to a close, and 2020 is creeping closer round the corner.
It’s the perfect time for creatives around the galaxy to take stock and build their knowledge, to step into the new decade with confidence and novel ideas.
Read MorePerceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective.
Reading time: 3 mins
Is your packaging design the most effective it can possibly be? Where can you improve? How can you improve?
Reading time: 18 mins
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