All marketers need to be empathetic, understanding their audience’s problems and how their product can help solve those problems. However, there are some ways to ‘hack’ this empathy with psychological ‘tricks’ to get inside the minds of your consumers.
Read MoreCopywriting Basics
Copywriting is a skill that’s in high demand – marketers, copywriters, bloggers, business owners, designers…
Everyone needs, at the very least, a general understanding of what makes good copy.
There’s been a massive focus on SEO and content creation over the past few years, and it’s not looking to stop any time soon.
So it’s worth checking these copywriting tips, even if you’re a seasoned pro, to make sure that you’re getting the most out of your copy.
Read MoreMaking Your Marketing Inclusive
‘Exclusive’ is a word often used in marketing, to promote deals, offers and products not available to a company’s full audience.
Exclusivity can be effective in increasing sales and targeting audiences with specific messaging, but it can be a brand-destroyer.
Although marketing is all about providing a solution to a customer’s problem, we, as marketers, need to make sure the customer’s problem that we’re identifying as ‘solvable’ is not rooted in a form of oppression.
Read MoreOrganising Your Marketing
Marketers and business owners: how organised is your marketing, really?
Do you feel as though you’re in control of your marketing, or has your marketing overgrown and gone rabid, wild, wont to its own desires?
Don’t panic, I’ll cover everything you need to get on top of your marketing.
Read MoreMarketing Jargon-Busters
Jargon is horrible. It’s such a deterrent for customers, and most jargon is unnecessary.
Where possible, avoid it. Where unavoidable, explain it in simple terms - why not turn that explanation into quality content?
Reading time: 2 mins
Read MoreMaximise Your Email Marketing
Email marketing can be a highly effective way of communicating with your audience, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.
Reading time: 5 mins
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