In part one, I broke ‘value’ down into categories, taking the subjective term of adding value and making it more objective.

In part two, I outline the next steps: creating a value ratio, the impact of design, value engineering and the problem of ‘adding value’.

This should help to improve your ability to discuss and harness the power of value with your own designs, by focusing on values that resonate with your consumers or clients.

Check out the full article here.

Key takeaway:
To add value, you must understand it

Design has a long history of being prompted as ‘adding value’ to a product, but in order achieve this, you must have a clear understanding of value as it is perceived by your consumers.

This will empower you to be more focused and discuss value in an objective way — allowing you to develop ideas and solutions that consumer perceives as more valuable, avoiding extra costs.