In the creative business everyone, talks about value.

We all know that values are hooks for potential consumers, but how many of us actually know what value means?

It’s so subjective, right!?

Wrong.

Once you speak the language of value, you can leverage it to create better design solutions and have a happier, smoother design process.

I’ve reworked some old university notes into this breakdown of value.

If you’re intrigued, check out the full article here.

Key takeaway:
Not all values are created equal.

Value is a subjective topic — to make sense of it, you need to have an understanding of value from consumers and user with your creative team.

This empowers you with the insight of knowing what consumers are looking for when making a purchase.

This is the key to making that all-important sale.