Unconscious Bias

Inspired by an article by Tanmay Vora.

Another rainy Saturday afternoon spent making nudenotes, this one was (again) inspired by @tnvora - he always makes such awesome content.

I’ve saved loads of his visual recording notes on Pinterest to use as inspiration for my own.

Unconscious bias is such an interesting topic, especially within creative business.

The term ‘cognitive bias’ was coined by Amos Tversky and Daniel Kahneman, meaning “our tendency to filter information, process facts and arrive at judgements based on our past experiences, likes/dislikes and automatic influences.”

Buffy doesn't look too impressed with these notes, but maybe she was just grumpy because it was raining outside.