The Art of Creating Moodboards

Inspired by an instagram post created by @grappus_studio.

What makes a great moodboard?

If you’re looking for more tips like this, go check them out for more awesome design tips and tricks.

No matter what you call them, stylescape, moodboards, style board, visual mindmap etc. etc.

A good moodboard forms the foundation for all creative projects. It's a powerful tool that create a shared visual guide to the future design work.

Moodboards are a curated collection of materials (physical or digital), the goal is to communicate the visual mood and emotions of the design work to come.

As creative professionals we use moodboards all the time, but I feel we underestimate the power these have over our projects - good, bad and indifferent.

If your moodboard doesn't perfectly match the client’s needs, both in tone and visuals. You could end up on the wrong path and a doomed project.

I hope this post helps you level up your moodboards and keep your projects on the right path to success!

Want to see how I created these notes?
Here’s my process video: