Storytelling in Business

inspired by the work of gothamculture.com

“Organisations must find ways to change and adapt to the changing needs of their stakeholders in order to maintain high performance.
Organisational culture change at any scale can be challenging. And in order to overcome challenges like these, we often have to start diving into the depths the organisation and figure out what is truly driving the culture.”

Company culture is a tricky thing to build and maintain. It’s really interesting to understand more behind the visible stuff.

We all hate the phrase "that is the way we have always done it", right? So here’s some reasons why, and how, you can avoid it.