Night Sky Creative

View Original

Real Branding

Inspired by a quote from business guru Tom Peters.

It’s necessary for successful branding to be ‘real’, not fake, and not just pandering to the masses.

Key takeaway:
Innovation happens at the intersections.

The best thing about having many creative interests and pursuits is that you’re able to make more connections — you can see more intersections and overlaps in the world.

These are the connections where ideas are born.

It’s great to have a deep skill or understanding, but you still need a broad knowledge of many areas to enrich and empower your deeper skill.