Real Branding
Inspired by a quote from business guru Tom Peters.
It’s necessary for successful branding to be ‘real’, not fake, and not just pandering to the masses.
Key takeaway:
Innovation happens at the intersections.
The best thing about having many creative interests and pursuits is that you’re able to make more connections — you can see more intersections and overlaps in the world.
These are the connections where ideas are born.
It’s great to have a deep skill or understanding, but you still need a broad knowledge of many areas to enrich and empower your deeper skill.
