Perceptual Mapping

by Me

Don’t forget to check out my article on Perceptual Mapping here, which is based on these nudenotes.
Here’s the introduction from that blog to whet your appetite:

Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective. If this technique is used correctly, it can be a powerful tool which can unearth opportunities and unseen insights.

This technique of analysis can be used as valuable part of a kick-off session of a new brand or product, and it can also be used to show the transition visually in a rebrand, new product launch or repositioning project.

The main goal of these maps is to help gain a better understanding of consumers’ perception of your ideas and solutions in order to help deliver a solution that resonates with your target audience on a deeper level. Therefore, they get the best experience and value from your creative solutions.

As always with my nudenote-based articles, there’s a mini graduation present: a link to a high-resolution PDF of my nudenotes I made in preparation for writing the blog.

It also includes some of the call-out images used in the article.

There are no catches, it’s a completely free resource for you to use as a reference whenever you need it.