Is it your aim to sell?

Inspired by an article written by Lars G Wallentin.

As a packaging designer - I have worked on 100s of packages, and a range of talented creative designers.

It always amazes me when designers focus on making a beautiful piece of design and forget the true essence of what packaging design is for - to make a sale!

When I came across this article 'Is it your aim to sell?' on Lars G Wallentin blog, packagingsense.com. It was music to my ears.

As Lars says in his article:
All too often designers fail to go beyond making it pretty, and forget to design for making a sell.
Managers rely on the brands value to push their products over the checkout line.

We need more effective communication!!

Here are Lars's 4 steps to achieve that goal:

1 - Give the consumer a reason why she should buy your product;
2 - Use words that provoke emotion or enthusiasm;
3 - Don’t be afraid to be more creative and, above all, surprise!
4 - Use numbers when possible, as they are instantly understood.

Next time you’re working on a piece of packaging - take a step back.

Ask yourself:
Does this design really sell the product?
Will it resonate with consumers?