Inspired by an article by Business Insider.

How do you win any argument?

We all know how fast a clam sensible debate can turn into a vicious argument. As Creative Professionals we all know that we potentially walk along that knife edge every time we walk into a critique with a client.

Although that is a worst case scenario, we have all been there right!?
Impossible to persuade the other person, no one backing down.

I hope these tips will help you to keep a cool head, will you communicate your case in a courteous, concise and clear manner.
No more awkward arguments for you or your clients anymore.