Inspired by an infographic created by brandanew.co.

What makes a good product story?

Storytelling is one of the most powerful ways to attract consumers to your products and brand, maybe even spend some of their hard earned money.

Stories which leverage true brand values help to build trust, between brands and consumers. These connections shape their future relationship. Its power shouldn't be under estimated.

In my day job as Packaging Designer, I know all to well the importance communicating a good story to draw in consumers. It has become common place to just tell consumers the products features and hope that is enough to make a sale.

As a consumer we rarely make purchasing decisions on features and facts, it’s boring and not very relatable. It's time to take a new approach and I hope these nudenotes help with that shift.

We all love stories - our culture is built on them they are powerful tools for communication, imparting wisdom and information on many levels. Don’t miss out on your chance to create stories that capture consumers hearts and minds.