Inspired by an article on collative.com

What's the purpose of your business or brand?

This question should be answered by your mission statements.

Mission Statements act as a guiding star to aim all your business and brand day-to-day activities towards.

It can also act as a powerful differentiator between you and your competition.

No business or brand should underestimate the power a strong mission statement can have in your business.

Ensure your business has a strong mission statement that contains two important aspects:
1. Why do you exist?
2. What makes you different?

I hope that these notes and prompting question help you get there!