Inspired by an instagram post created by @antolino.

What makes the perfect design brief?

I love a good and defined design brief, I understand the importance of parameters and restriction needed to create an awesome design solution.

As Alex says in the IG post:
"The quality of your brief determines the success of your project.⁣"

I know what you're thinking, "but, the best brief is an open brief - don't restrict my creativity."

Bullshit!

In order to be effective, your need parameters, and a good design brief is the best way to start.
Restriction reduce your options, allowing you to focus on what really matters.

Alex's easy 4-step guide to effective briefs is an awesome framework to get you started, make sure you save this one for later!

Let me know in the comments what your tricks and tips you have for brief writing in the comments below

Want to see how I created these notes?
Here’s my process video: