Inspired by an article written by Lars G Wallentin.

Where does your business sit on the design ladder?

I came across this concept of Lars G Wallentin's blog packagingsense.com. I had never seen this before, but it's an interesting concept.

Obviously, as designers we want to create the best possible solutions. But...

Sometimes the highest levels of design is not need, and a waste of resources and time.

Shocking statement I know!

Often excellent design isn't a requirement of the client, often best or good will work just as well and more importantly be more cost effective for all involved with the project.

It's important to understand where on the design ladder a company of project is - to ensure our level of engagement matches those requirements.
This ensures we can work as effective and efficiently as possible, and continue delivering great results that business sound.