booknotes: Creative Strategy and the Business of Design, Part 8

You talkin’ to me? Reaching your target on behalf of the brand.

How to get a greater understanding of connections between brand and targets.

The first and biggest step is to understand that you are not the target!

Stop creating solutions for yourself, and fully immerse yourself in learning who the target audience is.

This will help you reach your audience on a deeper level to deliver better business and brand solutions that resonate with your target consumers.

Relevance = response.

Seek clarity of the target, don’t waste time stabbing in the dark.

Do it right, or do it twice!

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