booknotes: Creative Strategy and the Business of Design, Part 6

What they say versus what we hear

This set of nudenotes tackles importance of being fluent in the language spoken in the room, to ensure clarity of communication, so everyone remains focused on the same goal.

Until reading this book, I never really gave much thought to how the language you use to communicate your ideas can effect the way your ideas are received.

But it makes sense... understanding perspectives and the way people communicate their goals or needs is essential to delivering the right business or design solution.

It’s an empathetic way of communicating - use the language the others are speaking.

There’s a brilliant quote in here as well, which I love and helps get me focused before big design meetings, by Tibor Kalman, the ‘bad boy’ of graphic design:
”We are here to inject art into commerce.”

Buy Creative Strategy and the Business of Design here.