How to Survive as a Creative Person, or How to Take a Punch in the Face

Here are seven career tips by Ron Berger, in his contributing chapter in this book.

Hopefully they will help you as they have me.

As Douglas says in this book:
"There will always be someone who works cheaper and knows Photoshop better, so to stay relevant you must become strategic"

As a packaging designer, I’m constantly on the lookout for ways to leverage strategy in my solutions and process, so I can ensure the best possibility of a successful design.

Sometimes it can be a bit tricky, but it is always worth it!

Buy Creative Strategy and the Business of Design here.