Inspired by Tanmay Vora sketchnotes on a Harvard Business Review article of the same name

"Warmth is the conduit of influence: It facilitates trust and the communication and absorption of ideas... prior warmth helps connect immediately with those around you, demonstrating that you hear them, understand them, and can be trusted by them."

The combination of warmth and competence forms the foundation of leadership within the design process, reducing the perceived risk for both your clients and team members.