In all honesty, I initially bought this book after watching Mad Men, which was inspired by the life and practices of Ogilvy himself (the man, the legend!), and I was keen to find out more about the basics of advertising, and see if the TV series really was an accurate portrayal of life in advertising in the 60s.

I wasn’t disappointed, the book explored topics useful for all creative and business-led professions: image and brand, originality, employees, research, and ultimately, how to capture an audience.

This information is gold-dust for employees throughout a company in any industry or sector, with valuable insights that can be easily adapted for different organisations.

Quick quote: “Big ideas are usually simple ideas.”
Buy the book here.