Building A Brand x Nudenotes: Episode 6, The Logo Design Process

What is logo design?

How do you make a good one?

A logo’s job is to identify, not explain.

It's one of the most important parts of a business, it's the face of your company.

A good logo must match these criteria: Memorable, Versatile, and Relevant.

In this episode, we saw how The Futur team make the leap from style-scape to design — super interesting to see how the team develop new logo designs.

I’m super jealous of Emanuele Ricci’s lettering skills, imagine what my nudenotes would look like with those skills!