Building A Brand x Nudenotes: Episode 3, The Creative Brief

What is a creative brief?
How do you translate strategy into visuals?

It was super interesting to see how creative directors Matthew Encina and Ben Burns navigate the beginning of a project.
Taking all the insights from the discovery session, developing clear direction for all the creative work to follow.

The keys to a good creative brief is:

• Goals & success.

• Highlight discovery insights.

• User / Consumers needs & desires.

• Design challenges & parameters.

• Brand attributes.

• Tasks for each team member.

Do your Creative Briefs have these keys to success?