Building A Brand x Nudenotes: Episode 3

Building A Brand x Nudenotes: Episode 3, The Creative Brief

What is a creative brief?
How do you translate strategy into visuals?

It was super interesting to see how creative directors Matthew Encina and Ben Burns navigate the beginning of a project.
Taking all the insights from the discovery session, developing clear direction for all the creative work to follow.

The keys to a good creative brief is:

  • Goals & success.

  • Highlight discovery insights.

  • User / Consumers needs & desires.

  • Design challenges & parameters.

  • Brand attributes.

  • Tasks for each team member.

Do your Creative Briefs have these keys to success?

Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

#nightskycreative

https://www.nightskycreative.org/
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How to be a Creative Director

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Building A Brand x Nudenotes: Episode 1