Building A Brand x Nudenotes: Episode 3
Building A Brand x Nudenotes: Episode 3, The Creative Brief
What is a creative brief?
How do you translate strategy into visuals?
It was super interesting to see how creative directors Matthew Encina and Ben Burns navigate the beginning of a project.
Taking all the insights from the discovery session, developing clear direction for all the creative work to follow.
The keys to a good creative brief is:
Goals & success.
Highlight discovery insights.
User / Consumers needs & desires.
Design challenges & parameters.
Brand attributes.
Tasks for each team member.
Do your Creative Briefs have these keys to success?