Brand Archetypes

Inspired by an Instagram Post, by @ogilvy and their supporting article: Fit For Growth Beyond Covid-19.

What kind of character is your brand?

Sage? Ruler? Creator? Outlaw?

How do these character archetypes feed into your brand’s identity and communications.

Thanks to these nudenotes - we now have some answers.

In their post, Ogilvy makes a rallying cry for "brands to be bolder & braver creatively & once again engage, surprise & generate a full spectrum of emotions."

To do that, you must first understand your brand’s character and their story - just like in some of our favourite tales in books and films.

What's your brands’ character?
Let me know in the comments below.