booknotes: Brand Intervention

One of the first books I read when starting my nudenotes, Brand Intervention, by the amazing David Brier, should be in the library of all marketers, branding professionals or creatives.

I came across the book whilst watching a video on The Futur’s Youtube channel, after they interviewed David.

David’s focus on a human-centric approach to branding makes for a compelling and thought-provoking read.

I blitzed through it, cover-to-cover, in just under a week (an impressive feat for me!), simply because I was transfixed.

The clear and concise design of the information is easily digestible - there is no fat or filler, just pure meat!

Brand Intervention opened my eyes to a whole host of new branding ideas - I implore everyone to read this book, you’ll never look at branding the same way again!

Shortly after I posted the nudenotes of Brand Intervention, David messaged me to say he wanted to have a video interview to discuss my other influences and what I loved about his book.

Here it is: