Inspired by a random blog I came across via Pinterest created by garyfox.co.

Is your biz strategy a blue ocean one?
Are you focusing on new or uncontested markets?

That's a blue ocean strategy, don't head into busy water... head out to the open blue ocean!

In these nudenotes we're diving into the difference between blue ocean and red ocean strategy.

Side note:
Yes, I know, I started colouring using the wrong colour!
The lesson here is, don't make nudenotes whilst watching the new episode of Ozarks - concentrate on one thing at a time.

Blue ocean strategies come from value innovation, whilst driving down costs. The goal is not "make the competition irrelevant".

Here are a few examples: Nintendo Wii, iPod, Netflix and Cirque de Soleil.

This framework of thinking was developed by INSTEAD professors W. Chan Kim and Renée Mauborgne.

I love the mantra of making the competition irrelevant. I feel this should be a mantra of all businesses, it's such a good mindset for innovation.

How are you planning to make your competition irrelevant?
Let me know in the comments below.